It's about one-tenth as much as a Magnetic Stripe Card
In other words, 104 bits is 0.1 times the amount of a Magnetic Stripe Card, and the amount of a Magnetic Stripe Card is 10 times that amount.(maximum capacity; per ISO 7811 specification)
The storage capacity of a magnetic stripe on a credit or identification card is about 1,000 bits. According to legend, Forrest Parry, the IBM engineer who developed the first magnetic stripe card in 1960, was able to solve the problem of adhering the strip to the card after his wife suggested using an iron.
It's about one-two-hundredth as much as a Page of Text
In other words, 104 bits is 0.005 times the amount of a Page of Text, and the amount of a Page of Text is 190 times that amount.(50 lines, 50 characters per line, ASCII encoding)
A 50-character-per-line, 50-line page of Latin alphabet text requires 20,000 bits when digitally represented. The Google Books project, which has produced hundreds of millions of pages of digital text, used a robotic device to digitize over eight million titles at a rate of about 1,000 pages per second.
It's about one-one-hundred-thousandth as much as a Floppy Disk (3½-in)
In other words, 104 bits is 0.00000881619 times the amount of a Floppy Disk (3½-in), and the amount of a Floppy Disk (3½-in) is 113,428 times that amount.(high density, IBM PC format)
Despite common reference to them as "1.44" megabyte (mB) disks, the actual capacity of the most common model of a 3&-in (8.9 cm) floppy disk is 11,796,500 bits. At the height of their use 1996, there were an estimated five billion disks in use — nearly one for each person on Earth at the time.
It's about one-one-hundred-thousandth as much as a Digital Photo
In other words, 104 bits is 0.0000083 times the amount of a Digital Photo, and the amount of a Digital Photo is 120,000 times that amount.(5.3 megapixels, JPEG compression, 100% quality, 24 bits/pixel)
A 5.3-megapixel digital camera photo requires about 13,000,000 bits of storage space. In 2010, it was expected that 90% of all professionally-taken photographs would be digital instead of film.
It's about one-two-hundred-fifty-thousandth as much as a MP3 Song
In other words, 104 bits is 0.0000040 times the amount of a MP3 Song, and the amount of a MP3 Song is 300,000 times that amount.(a.k.a. MPEG-1 Audio Layer 3, a.k.a. MPEG-2 Audio Layer 3) (128 Kbps, "near-CD-quality"; 3 minutes duration; average)
A three-minute song of typical quality will be about 30,000,000 bits when encoded into MP3 format. The song Tom's Diner by Suzanne Vega was used by AT&T-Bell Labs engineer Karlheinz Brandenburg to test the compression process and is considered the first MP3 song.
It's about one-four-hundred-fifty-thousandth as much as The Complete Works of William Shakespeare
In other words, 104 bits is 0.0000023 times the amount of The Complete Works of William Shakespeare, and the amount of The Complete Works of William Shakespeare is 430,000 times that amount.(ASCII, plain text)
The Complete Works of William Shakespeare would occupy about 44,000,000 bits when written in plain text without formatting. These works include 38 definitively-attributed plays — 11 tragedies, 17 comedies, and 10 tragedies — as well as 154 sonnets and numerous other poems.
It's about 0.00000002 times as much as a Compact Disc
In other words, 104 bits is 0.00000001682 times the amount of a Compact Disc, and the amount of a Compact Disc is 59,450,000 times that amount.(80-minute, 360,000 sector disc; "Red Book" specifications)
A typical, 80-minute capacity compact disc, commonly known as a 5,872,000,000 bits disc will actually hold 6,185,000,000 bits of data. Such disks are 1.2 mm (0.047 in) thick.