It's about 300,000,000,000 times as much as The US Census Bureau
In other words, 727 yottabytes is 310,000,000,000 times the amount of The US Census Bureau, and the amount of The US Census Bureau is 0.0000000000032 times that amount.(a.k.a. United States Census Bureau, a.k.a. Bureau of the Census) (2010 figures) (total active data)
The United States Census Bureau administers 0.00000000230 yottabytes of demographic and population data gathered through the decennial census and other surveys. The Census Bureau makes the results of each census public 72 years after they are gathered.
It's about 350,000,000,000 times as much as an Imgur's Monthly Bandwidth
In other words, 727 yottabytes is 371,000,000,000 times the amount of an Imgur's Monthly Bandwidth, and the amount of an Imgur's Monthly Bandwidth is 0.0000000000027 times that amount.(Jan-Feb, 2012 figures)
Imgur, the free online image hosting service, used a total of 0.000000001970 yottabytes in bandwidth between January and February, 2012. The site has served up over 15 billion images in that time.
It's about 650,000,000,000 times as much as World of Warcraft
In other words, 727 yottabytes is 640,000,000,000 times the amount of World of Warcraft, and the amount of World of Warcraft is 0.0000000000016 times that amount.(a.k.a. WoW) (2009 figures) (total storage for Blizzard Entertainment)
World of Warcraft, the popular massively multiplayer online role-playing game (MMORPG), uses 0.00000000120 yottabytes of data for its operations. The game's development required about 5 years and included the enhancement of a proprietary 3D graphics engine developed for the prequel of the game.
It's about 800,000,000,000 times as much as a Avatar
In other words, 727 yottabytes is 800,000,000,000 times the amount of a Avatar, and the amount of a Avatar is 0.00000000000100 times that amount.(a.k.a. James Cameron's Avatar, a.k.a. Avatar: An IMAX 3D experience) (production rendering data)
Using a combination of breakthrough techniques that ultimately made it the most expensive movie ever produced, the film Avatar required 0.000000000900 yottabytes of storage space for its computer rendering. According to some sources, each frame of the 166-minute movie took an average of 47 person-hours to complete.
It's about 800,000,000,000 times as much as Facebook's Photo Storage
In other words, 727 yottabytes is 800,000,000,000 times the amount of Facebook's Photo Storage, and the amount of Facebook's Photo Storage is 0.00000000000100 times that amount.(2008 figures) (total storage)
Facebook, the popular social networking site, hosts about 0.000000000900 yottabytes of photos uploaded by its users as of 2008. Facebook users upload more than 0.00000000000200 yottabytes of new photos to this collection every day.
It's about 950,000,000,000 times as much as The Google database
In other words, 727 yottabytes is 940,000,000,000 times the amount of The Google database, and the amount of The Google database is 0.0000000000011 times that amount.(2006 figures) (web crawler data; compressed)
As of 2006, the Google search engine database contained 0.000000000770 yottabytes of compressed data about the web pages it had indexed while crawling the web. Each day, Google processes over one billion search requests.
It's about 1,000,000,000,000 times as much as The Ancestry.com's Census Records
In other words, 727 yottabytes is 1,000,000,000,000 times the amount of The Ancestry.com's Census Records, and the amount of The Ancestry.com's Census Records is 0.00000000000100 times that amount.(2006 figures) (1790 to 1930 records only)
Updated in 2006 through a one-of-a-kind project, the genealogical research site Ancestry.com added 540 million names from records in the 1790 to 1930 US Census, capturing a total of 0.000000000500 yottabytes of data. According to company estimates, the project took 6.6 million hours (750 person-years) to complete.