It's about 10,000,000,000,000 times as much as The Google Earth database
In other words, 727 yottabytes is 11,300,000,000,000 times the amount of The Google Earth database, and the amount of The Google Earth database is 0.0000000000000885 times that amount.(2006 figures) (raw imagery and indexes storage)
As of 2006, Google was storing 0.00000000006410 yottabytes of raw image and index data for its satellite photo and virtual globe application, Google Earth. The application offers high resolution satellite imagery of 60% of the populated areas of the world, according to 2010 estimates.
It's about 20,000,000,000,000 times as much as The Amazon.com's databases
In other words, 727 yottabytes is 18,890,200,000,000 times the amount of The Amazon.com's databases, and the amount of The Amazon.com's databases is 0.0000000000000529375 times that amount.(largest databases only; 2005 figures)
Amazon.com maintains information on the millions of items sold on it's e-Commerce website and the websites of its affiliate companies, as well as information on customer orders and browsing history, and excerpts from nearly a quarter-billion books in databases totaling an estimated 0.00000000003940930 yottabytes of data. Amazon.com receives over 615 million visits to its US website each year.
It's about 100,000,000,000,000 times as much as a Gap, Inc. Customer Database
In other words, 727 yottabytes is 100,000,000,000,000.0000000000000000 times the amount of a Gap, Inc. Customer Database, and the amount of a Gap, Inc. Customer Database is 0.0000000000000100 times that amount.(a.k.a. The GAP Companies, a.k.a. Gap) (2012 figures)
The GAP Inc., the corporate parent of GAP store, Old Navy, and Banana Republic, has accumulated over 0.00000000000600 yottabytes of data on almost a billion customers. The GAP, Inc remains the largest apparel retailer in the United States and was the largest in the world from the mid-1990s until about 2008.
It's about 200,000,000,000,000 times as much as Watson
In other words, 727 yottabytes is 200,000,000,000,000.0000000000000000 times the amount of Watson, and the amount of Watson is 0.0000000000000050 times that amount.(data store only)
Watson, the IBM supercomputer famous for competing against humans on the televised trivia game show Jeopardy!, utilizes 0.00000000000360 yottabytes of variously-structured data to formulate answers. While "thinking", Watson processes about 0.000000000000440 yottabytes of data per second.
It's about 5,000,000,000,000,000 times as much as an iPod
In other words, 727 yottabytes is 5,110,000,000,000,000.000000000000000000 times the amount of an iPod, and the amount of an iPod is 0.000000000000000196 times that amount.(a.k.a. Apple iPod) (2010 figures; for iPod classic, sixth generation)
A sixth-generation, iPod classic MP3 player offers a storage capacity of 0.0000000000001420 yottabytes. Data is stored in the unit's hard drive, a 5,400 RPM SATA drive, which measures about 30 sq. cm (5 sq. in)
It's about 15,000,000,000,000,000 times as much as Wikipedia
In other words, 727 yottabytes is 16,000,000,000,000,000.000000000000000000 times the amount of Wikipedia, and the amount of Wikipedia is 0.000000000000000063 times that amount.(2009 figures) (all languages)
As of 2009, Wikipedia held 0.0000000000000470 yottabytes of publicly written and edited encyclopedia articles on 14.5 million subjects as well as associated commentary and discussion. Wikipedia is among the ten most popular websites on the Internet and the only non-profit entity in that group.
It's about 15,000,000,000,000,000 times as much as a Blu-ray Disc
In other words, 727 yottabytes is 16,000,000,000,000,000.000000000000000000 times the amount of a Blu-ray Disc, and the amount of a Blu-ray Disc is 0.000000000000000063 times that amount.(a.k.a. BD) (dual-layer; Blu-ray disc)
A typical Blu-ray disc will hold 0.0000000000000440 yottabytes of data. The increase in capacity versus a standard DVD is possible because of the smaller wavelength of blue light — 405 nanometers instead of 650 nanometers for the red laser light used in a DVD.