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How much is 104 bits?

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It's about 0.000000003 times as much as an HDTV Television Show (30 Minutes)
In other words, 104 bits is 0.00000000287 times the amount of an HDTV Television Show (30 Minutes), and the amount of an HDTV Television Show (30 Minutes) is 348,000,000 times that amount.
(a.k.a. High Definition television, a.k.a. HD) (digital signal, QAM-256; 30 minutes)
Broadcast cable HDTV signals contain about 20,100,000 bits of data per second, or 36,200,000,000 bits in a thirty-minute television show. The first High Definition television broadcast was news footage from John Glenn's 1998 mission on the space shuttle Discovery.
It's about 0.000000003 times as much as a DVD
In other words, 104 bits is 0.0000000026 times the amount of a DVD, and the amount of a DVD is 380,000,000 times that amount.
(a.k.a. digital video disc) (single-side, single-layer; DVD-5 specification)
A typical capacity digital video disc will hold 40,000,000,000 bits of data. Such disks are 1.2 mm (0.047 in) thick.
It's about 0.0000000003 times as much as a Blu-ray Disc
In other words, 104 bits is 0.00000000024 times the amount of a Blu-ray Disc, and the amount of a Blu-ray Disc is 4,200,000,000 times that amount.
(a.k.a. BD) (dual-layer; Blu-ray disc)
A typical Blu-ray disc will hold 430,000,000,000 bits of data. The increase in capacity versus a standard DVD is possible because of the smaller wavelength of blue light — 405 nanometers instead of 650 nanometers for the red laser light used in a DVD.
It's about 0.0000000003 times as much as Wikipedia
In other words, 104 bits is 0.00000000023 times the amount of Wikipedia, and the amount of Wikipedia is 4,300,000,000 times that amount.
(2009 figures) (all languages)
As of 2009, Wikipedia held 460,000,000,000 bits of publicly written and edited encyclopedia articles on 14.5 million subjects as well as associated commentary and discussion. Wikipedia is among the ten most popular websites on the Internet and the only non-profit entity in that group.
It's about 0.00000000008 times as much as an iPod
In other words, 104 bits is 0.0000000000756 times the amount of an iPod, and the amount of an iPod is 13,200,000,000 times that amount.
(a.k.a. Apple iPod) (2010 figures; for iPod classic, sixth generation)
A sixth-generation, iPod classic MP3 player offers a storage capacity of 1,370,000,000,000 bits. Data is stored in the unit's hard drive, a 5,400 RPM SATA drive, which measures about 30 sq. cm (5 sq. in)
It's about 0.000000000003 times as much as Watson
In other words, 104 bits is 0.0000000000030 times the amount of Watson, and the amount of Watson is 330,000,000,000 times that amount.
(data store only)
Watson, the IBM supercomputer famous for competing against humans on the televised trivia game show Jeopardy!, utilizes 35,000,000,000,000 bits of variously-structured data to formulate answers. While "thinking", Watson processes about 4,300,000,000,000 bits of data per second.
It's about 0.000000000002 times as much as a Gap, Inc. Customer Database
In other words, 104 bits is 0.0000000000020 times the amount of a Gap, Inc. Customer Database, and the amount of a Gap, Inc. Customer Database is 500,000,000,000 times that amount.
(a.k.a. The GAP Companies, a.k.a. Gap) (2012 figures)
The GAP Inc., the corporate parent of GAP store, Old Navy, and Banana Republic, has accumulated over 60,000,000,000,000 bits of data on almost a billion customers. The GAP, Inc remains the largest apparel retailer in the United States and was the largest in the world from the mid-1990s until about 2008.